Branding Manual Hyper Sport

This branding manual for Hyper Sport was all about embracing a bold, glitchy aesthetic. I wanted the entire look and feel to reflect energy, movement, and a bit of controlled chaos - perfect for a modern, edgy sports brand. Every page has its own unique layout and design elements, but they’re all tied together through the consistent glitch vibe. It was a fun process to push the boundaries while still keeping everything cohesive and on-brand.